• Market appraisal and validation – assess the market size and potential, evaluate major players, their strengths and weaknesses, and recommend optimal sales strategy.
  
• Sales channel structure definition and implementation – create the best suited sales structure based on your products, market and market segment, and vendor strategy.
• Recruitment – hire and set up distributors, resellers, value added resellers (VAR) and systems integrators (SI) that will penetrate the market most effectively.
• Business expansion – develop strategic and key account customers to grow your business effectively.
• Pilot projects and trials – test initial projects with high market visibility and measurability so that you can make informed decisions.